|IT BURNS WITH MAN'S HUBRIS!|
Well, it LOOKS like a regular old soda, perhaps with a tinge of red. The packaging is about what I would expect from Pepsi, with the logo covered in a stylized flame and red being the prominent color of the label. The word "FIRE" is bold and eclipses the size of the word "Pepsi", which is a bold choice. The effervescence upon opening the cap is...well, it's intense. It sort of tickles, no...stings the nose with promises of something that burns. It is mildly unpleasant, but it doesn't linger too long.
Drinking this is sort of like drinking a ginger beer, but with a lot less ginger and a lot more cinnamon flavor. The "burn" is about the same as a mild ginger beer. A little harsh, but not terrible. The cinnamon flavor doesn't go with the cola flavor AT ALL though, and just makes the whole thing taste sort of weird. Not very refreshing either, because the cinnamon clings to your tongue more than is comfortable.
On the FACE Rating System, this gets 0 Faces. I finished the bottle, and it was sort of different, but not something I would really ever seek out again. It kind of reminds me of a low rent Fireball Whiskey cash in, to be honest. Maybe someone out there will love this, but I did not. Still, worth a try if you like novelty sodas.